Tuesday, August 15, 2006

I Google, You Google, He/She/it Googles

I've been lucky enough to work from some really good companies over the years and also some pretty shoddy ones. Out of the good ones though there has usually come a ;point where people stop striving forward to grow and better the company and instead seem to develop anal ostrich disease. To elaborate a probably already transparent analogy companies start preoccupying themsleves with stupid things and end up with their heads stuck up their assholes.

I can't help feeling that Google's latest outburst really is losing all sense of proportion. To go to the trouble of actually sending out legal letters in order to stop people referring to Google as a verb suggests that the merry search gurus have run out of things to spend their money on. Not just that though, to my mind it's counter productive. How much value was there in a brand when people walked in a shop and asked to purchase a 'Hoover' or an Aspirtin or travelled on an 'escalator'. Most brands would give their vital organs to have such a strong position that people actually asked for their product by name instead of the type of product.

Way back in 2001 I remember seeing an episode of Buffy the Vampire Slayer when the completely delicious Allison Hunnigan solved an identity mysteruy by 'Googling' for the person they were looking for. How can that be bad for a brand when you have a prime time TV show referring to your industry by your brand name.

Google is possibly the greatest company that the world has ever seen, and it would be a great shame for such a fantastic company to disappear up its own asshole, when there is absolutely no need to do so.

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6 Comments:

At 12:05 am, Blogger Renata said...

In many ways, it should be considered a good thing. After all it means they have really infiltrated the market by becoming a household name.

 
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