Tuesday, August 08, 2006

Alexa's ratings algorithms and systems

I've recently become a bit of a fan of Alexa.com. Looking at trends and comparing competitors traffic levels has become a bit of a fun piece as part of my pitches these days.

Over on Recognized Design I found this post which is not quite as praise worthy, and questions the entire validity of algorithms like Alexa.

Not sure if I completely agree with everything being said. I mean data on its own is neither good nor bad and whilst the algorithm maybe suspect I have definitely seen some interesting trend patterns appear on the analysis i've done but I also take the point that a lot of it is largely guess work. I suppose the point is not to put your faith whole heartedly into things.

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