Monday, February 20, 2006

The Interactive Mix Vision

In my previous post I talked about why there is a need for The Interactive Mix and why it would benefit clients and the industry as a whole. The ‘Interactive Mix’ seeks to simplify the buying process for clients and to focus on the important issues. By asking the important questions the Interactive Mix accomplishes the following:

It gives an excellent picture of where client’s brand and products are, and where they want them to go
We take this information and formulate a plan which will deliver the results client’s want, within the budget that has been set.
It can include one, more, many or all elements of the interactive media services that are available.
We then deliver these services to clients
In house
In partnership
Through managed relationships
We will then measure the results achieved against the plan
To make recommendations on how to maximise the benefits, and minimise any risks

The interactive mix is
Client focussed
Solution oriented
Emphasizes listening and understanding of clients needs
Provokes thought
Encourages creative solutions to business problems
Is focussed on ‘the idea’ and the correct implementation of the idea
Delivers a plan which can be measured
Provides flexibility to change things if results are disappointing
Gives clients the freedom to outsource management of their interactive mix
Encompasses combined media campaigns
Is therefore responsive to the real world
Minimises risk
Emphasizes the importance of adding to the bottom line

Oddly enough these benefits focus on exactly the things that clients say most interactive media agencies are lacking in. Listen to your client folks.

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