Monday, February 13, 2006

Has Slashdot predicted the end for Yahoo?

An article on Slashdot reports on Yahoo considering giving free music giveaways to users who make it their homepage, and muses on how companies faired when they tried this during the boom. They correctly conclude that the vast majority of these companies went to the wall or straight inot the dollar store sales bucket, but they do also find an example of one that was sold to AskJeeves.

Whatever the result of Yahoo's considering this it does however give a message (in this humble commentators opinion), that they acknowledge how tough things are getting for them.

Personally I don't want an Internet without a Yahoo but they have had a lot of years to smell the coffee and have not reacted whilst Google built a better search engine, Microsoft built a portal empire and the advertising world grew up.

Come on guys, surely you must reqalise that a few Britney singalongs is not going to sort out their flagging position as an ad medium of choice. Time to think a bit outside of the box methinks

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