Tuesday, February 14, 2006

Blogging about Blogging in my Blog... Dude! Meta!

I'm seeing some interesting figures, hypotheses predictions and analysis appearing this morning concerning the Blogosphere

Technorati's SirFry Alerts has produced a two part State of the Blogosphere Report, which concludes that a new Blog is created every second. There does appear to be a tail off of activity after three months of blogging but it does seem to be on the rise as a habitual activity, with the Blogosphere now 60 times bigger than it was 3 years ago.

Part one of his report is here, and part two is here.

Over on Steve Rubel's Blog he has gone through the article which appeared in New York Magazine about blogging entitled From Blogs to Riches.

Now I am really impressed with Steve's commentary on this. Americans have a tendency to over analyze everything, and the temptation must have been there in the wake of the Super Bowl to go into view rates, and other such data. Steve however takes a much more informed position and calmly and quietly explains his view that the numbers can mean what the New Yorker says they mean, or they could mean something completely different. He brings out the analogy of a billboard chart so a great band comes along has a few hits and then goes quiet to work on their next major work.

I like this approach and of course RSS feeders make that a very easy thing to implement, but the main point of the article highlights what types of Blogs succeed, and they cite accidental tourists (those who stumbled into blogging), blog networks, boutique bloggers that find a niche and stick with it.

My interest is to apply the principals of the Purple Cow to the stories in the article. It asks why a college kids celebrity gossip site doesn't do as well as the professional celebrity gossip site it modeled itself on. Duh! First off he was copying an original which had a dedicated reader base, and secondly he didn't try to differentiate it at all. He gave the same news so that there was no reason for people to defect. Now there's a brown cow if ever I saw one.

The article itself has obviously caused a lot of comment and is well worth a look, whether you agree with it or not.

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